Define Your Brand.
Defining the Brand’s Core Idea
1) MARK'S INSPIRATIONS
2) CORE TENANTS
3) LIKE MINDED CONSUMERS
4) BUSINESS CATEGORIES
5) DESIGN TO PRODUCTION PROCESS
6) SECRET HEART - UNIQUE TO MARK SCHNEIDER
7) PACKAGING AUDIT
8) BUYING CYCLE
9) COMPETITION BRAND COLOR WHEEL
10) YELP REVIEW LOCAL - ALL
11) YELP REVIEW RANKING - SPONSORED
12) PERSONA CHART
13) DNA STATEMENT
14) BRAND RELEVANCE CHART